Simple Mills - Simpler Than
Challenge: Take a (recognizable) food-based supermarket item and make it interesting.
Solution: Two campaigns for gluten free cracker brand Simple Mills, both accentuating the brand's simple and easy to understand ingredients and amazing taste.
This is the second campaign, The Simple Choice, which shows consumers how simple it can be to make a healthier and more delicious choice with Simple Mills.
Art direction by Alex Germain and copywriting by Carly Zymet.Solution: Two campaigns for gluten free cracker brand Simple Mills, both accentuating the brand's simple and easy to understand ingredients and amazing taste.
This is the second campaign, The Simple Choice, which shows consumers how simple it can be to make a healthier and more delicious choice with Simple Mills.
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