Depop
Challenge: Make Depop the talk of the town once again for those who have forgotten or dismissed them. Create a campaign focused on getting people talking, that lets them know that Depop is the most exciting, relevant, and inspirational place to buy and sell circular fashion.
Solution: A campaign putting a spotlight on the environmental cost of fast fashion, leading consumers to consider buying second hand on Depop by simply asking the question:
Why The F*ck Are You Buying New Clothes?
Art direction by Alex Germain and copywriting by James Phillips.Taxi advertisements
Subway billboards
Wheat-paste posters
Clothing piles in Hyde Park and Central Park
Instagram posts
Tweets
Tiktoks