Reebok + JW Anderson
Challenge: How does Reebok create a cultural moment which cements their return to the top of the sportswear market?
Solution: Reebok and JW Anderson present a collection dedicated to their shared UK hertiage and the nation’s history of running as sport.
Phase 2: Introduction of productSolution: Reebok and JW Anderson present a collection dedicated to their shared UK hertiage and the nation’s history of running as sport.
Phase 1: Initial collaboration announcement
Outdoor poster Outdoor billboard
Instagram post
Phase 3: Exploration of product
JW Anderson Run Club