Simple Mills - Simpler Than
Challenge: Take a (recognizable) food-based supermarket item and make it interesting.
Solution: Two campaigns for gluten free cracker brand Simple Mills, both accentuating the brand's simple and easy to understand ingredients and amazing taste.
This is the first campaign, Simpler Than, which emphasizes how simply nutritious and delicious Simple Mills crackers can be.
This is the first campaign, Simpler Than, which emphasizes how simply nutritious and delicious Simple Mills crackers can be.
Art direction by Alex Germain and copywriting by Carly Zymet.
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